Geo-targeted alerting
Reach the right residents at the ZIP code and census tract level
Precision Targeting for Every Alert
PHapp® lets agencies target alerts to specific geographic areas — down to the ZIP code and census tract level — so residents only receive alerts that affect them.
Targeting Capabilities
- ZIP code targeting — send alerts to specific ZIP codes in your jurisdiction
- Census tract targeting — reach precisely defined areas for localized incidents
- Threshold-triggered geo-alerts — automatically notify affected areas when conditions cross defined thresholds (e.g., air quality index, heat index)
Multi-Channel Delivery
Geo-targeted alerts reach residents across all PHapp® channels:
- App push notifications
- Web alerts at ph.app
- Text/SMS alerts (beta)
Geo-Reach Analytics
Track the impact of every alert with geo-reach analytics:
- See how many residents received the alert in each area
- Measure engagement by ZIP code and census tract
- Identify areas that may need additional outreach
Real-Time Resource Routing
Direct residents to the nearest resources — shelters, distribution points, testing sites — based on their location, updated in real time as conditions change.